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Managing across borders the transnational solution

Lafkas This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. Unable to display preview. Managing across borders pdf download manager’s strategy has yielded disappointing financial results so far, and he and company executives disagree on the cause and next steps.

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It launches an innovative product a specialized surgical robot in an unfamiliar market segment spinal surgery and decides to enter the unfamiliar, distant U. Bartlett and Paul S.

Managing Across Borders: The Transnational Solution

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